Why Use Postcards As a Marketing Tool?

What is the best way to promote your business or brand? While many marketers think it’s just about online advertising like social media posts, email campaigns and website ads, those who have a holistic marketing strategy, incorporate print marketing tools, too. Postcards are an excellent print marketing tool that reaches the most people. They’re cheap, easy to design and highly effective. You’ll find that postcards outperform other forms of direct mail and digital advertising.

They can be targeted to a specific audience. Postcards can be mailed to a certain area, to a group of people who are interested in your product or service, to people who have purchased from you before, or any other demographic. You can even send them to current customers to thank them for their business or refer them to a new product you’ve just launched.

You can track your results. Postcards allow you to easily track the success of your campaign by using QR codes and personalized URLs, which can be printed on them. This allows you to see how many visitors your postcards get, as well as how many new requests or leads they generate.

They’re easy to read and deliver a clear call-to-action. The limited space on a postcard forces brands to be succinct with their messaging and imagery, which creates powerful marketing messages that are easier to understand than complex digital advertising. Postcards are more likely to be acted upon than digital advertising, too. Research shows that nearly 79 percent of people who receive postcards act on them, which is significantly higher than the average online response rate.